Corbin Cloward
Northfield, MN 55057
instagram.com/thatnorthernsound/
Professional Experience
Brand & Creative Consultant
Freelance
April 2026 – April 2026
Minneapolis, MN
Creating elevated omnichannel experiences across web, email, social, video, blog, paid advertising, product, strategy, and more.
Expertise includes creative direction, copywriting, marketing strategy, creative concepting, content marketing, branding & identity, brand management, and generative AI.
Copy Manager
Walmart Creative Studios
April 2024 – April 2025
Northfield, MN – Remote
Copy lead for the Retail Brand Experience Team.
Duties included copy direction for all in-store signage—including Walmart gas stations, convenience
marts, and pharmacies—providing creative feedback for deliverables from external agency partners,
concepting seasonal campaigns, and product naming.
Provided direction to strategy and design to ensure clear, effective messaging across all deliverables.
Creative Consultant
Post Consumer Brands
August 2023 – April 2024
Lakeville, MN
Provided social media creative concepts for Post’s cereal brands, including Fruity Pebbles, Honeycomb, Grape Nuts, Great Grains, and Malt-O-Meal.
Created the concept and executed deliverables for a Peter Pan Peanut Butter x Crayola collaboration. Utilized generative AI to concept and create peanut butter jar superheroes that were used in the campaign’s packaging, landing page, social media, and email. Also wrote copy for all deliverables.
Associate Creative Director
The Clorox Company
July 2019 – June 2023
Northfield, MN – Remote
Directed copywriters, graphic designers, and UX leads for content, digital, video, social, email, packaging, ecom, shopper marketing, and music for The Clorox Company's internal creative agency. Brands included Clorox, Hidden Valley Ranch, Kingsford, Brita, Fresh Step, Glad, Liquid Plumr, Pine-Sol, and Rainbow Light.
Led creative concepts and strategy for yearly marketing planning and developed briefs with studio leads.
Associate Creative Director
January 2018 – July 2019
San Francisco, CA
Managed writers for Google and YouTube global marketing across all owned digital channels.
Created process guidelines that taught new Associate Product Marketing Managers within Google’s marketing training program how to successfully manage digital projects from brief to asset delivery.
Spearheaded marketing for Google’s Machine Learning products.
Senior Copywriter
May 2016 – December 2017
San Francisco, CA
Worked as part of an embedded creative team for Google AdWords and YouTube. Duties included creative strategy, concepting, and writing for digital and print marketing deliverables.
Led copy for the rebranding of the YouTube Advertising website and launch of the AdWords redesign.
Senior Copywriter
Freelance
September 2015 – May 2016
San Francisco, CA
Worked as senior copywriter with several internal and external marketing agencies.
Collaborated with digital agency Beyond with concept and copy direction for the Google Store.
Partnered with Yahoo to create the voice and aesthetic for their Yahoo Sports Daily Fantasy Football campaign. Also partnered on the launch of the Yahoo Messenger and Yahoo Video Guide apps.
Senior Copywriter & Music Supervisor
Old Navy
October 2013 – July 2015
San Francisco, CA
Defined the brand voice for all Old Navy marketing channels with the collaboration of creative directors, designers, brand managers, and leadership.
Worked as a creative lead on the Brand Storytelling team that created each season’s concept.
Executed social media copy and art directed short-form content for Old Navy’s Instagram, Facebook, Twitter, Vine, and Tumblr accounts.
Curated monthly playlist for all of Old Navy’s stores and online Spotify playlists for special events.
Copywriter
Gap Inc.
March 2011 – October 2013
San Francisco, CA
Created international campaigns for store windows, in-store signage, advertising, CRM, packaging, online, and radio from initial creative concepts to final execution.
Created promotional material for Gap stores in the United States and Canada.
Conceptualized and wrote copy for Gap’s denim rebrand, including the names of fits as well as product descriptions for the entire line.
Copywriter
Sephora
March 2011 – December 2011
San Francisco, CA
Worked writing scripts for employee educational videos for in-store brand introductions, including Yves Saint Laurent, Dior, Sephora Collection, NARS, Givenchy, Perricone, and others.
Wrote narration for a fully animated holiday sales video for all Sephora in-store sales associates.
Education
Bachelor of Arts (B.A.), Journalism
University of Cincinnati, Cincinnati, OH