Corbin Cloward
Northfield, MN 55057
Creative Director | Copywriter | Content Strategist
• I’m a creative leader with proven experience driving voice, concept, and strategy for iconic brands.
• I thrive in fast-paced, continuously evolving environments where open collaboration is encouraged.
• I enjoy managing cross-functional teams and rolling up my sleeves for creative problem-solving.
• I believe that fostering positive workplace vibes equates to positive creative output.
Professional Experience
Copy Manager
Walmart Creative Studios
April 2024 – April 2025
Northfield, MN – Remote
Copy lead for the Retail Brand Experience Team.
Duties include copy direction for all in-store signage, providing creative feedback for deliverables from external agency partners, concepting seasonal campaigns, and product naming.
Associate Creative Director
The Clorox Company
July 2019 – June 2023
Northfield, MN – Remote
Directed copywriters and designers for content, digital, social, CRM, packaging, and music for The Clorox Company's internal creative agency, Electro Creative Workshop. Brands included Clorox, Hidden Valley Ranch, Kingsford, Brita, Fresh Step, Glad, Liquid Plumr, Pine-Sol, and Rainbow Light.
Brought organic @freshstep social content creation in-house, resulting in over 150 million more organic impressions in the first year.
Led creative for a complete overhaul of Hidden Valley’s “Ranchology Rewards” loyalty program.
Relaunched kingsford.com with over 200 reimagined recipes for grillers of all skill levels.
Organized the Clorox coronavirus creative task force, spearheaded a packaging re-brand for Brita, brand-wide sustainability updates for Glad, and creative direction for snappy Pine-Sol how-to videos.
Associate Creative Director
January 2018 – July 2019
San Francisco, CA
Managed writers for Google and YouTube global marketing across all owned digital channels.
Created process guidelines that taught new Associate Product Marketing Managers within Google’s marketing training program how to successfully manage digital projects from brief to asset delivery.
Spearheaded marketing and communications for YouTube Creators, YouTube TV, and YouTube.
Senior Copywriter
May 2016 – December 2017
San Francisco, CA
Worked as part of an embedded creative team for Google AdWords and YouTube. Duties included creative strategy, concepting, and writing for digital and print marketing deliverables.
Led copy for the rebranding of the YouTube Advertising website, launch of the AdWords redesign, announcements for Google I/O, and a special direct mail piece for Google Cardboard.
Senior Copywriter
Freelance
September 2015 – May 2016
San Francisco, CA
Worked as senior copywriter with several internal and external marketing agencies.
Collaborated with digital agency Beyond with concept and copy direction for the Google Store, including an April Fools’ campaign.
Partnered with Yahoo to create the voice and aesthetic for their Yahoo Sports Daily Fantasy Football campaign. Also partnered on the launch of the Yahoo Messenger and Yahoo Video Guide apps.
Senior Copywriter & Music Supervisor
Old Navy
October 2013 – July 2015
San Francisco, CA
Defined the brand voice for all Old Navy marketing channels with the collaboration of creative directors, designers, brand managers, and leadership.
Worked as a creative lead on the Brand Storytelling team that created each seasonal campaign concept.
Directed social media copy for Old Navy’s Instagram, Facebook, Twitter, Vine, and Tumblr accounts.
Copywriter
Gap Inc.
March 2011 – October 2013
San Francisco, CA
Created international campaigns for store windows, in-store signage, advertising, CRM, packaging, online, and radio from initial creative concepts to final execution.
Wrote promotional material for Gap stores in the United States and Canada.
Education
Bachelor of Arts (B.A.), Journalism
University of Cincinnati, Cincinnati, OH