Corbin Cloward

COPY & CREATIVE LEAD FOR ICONIC BRANDS

Fresh Step Cool Cats Playlist

May 25, 2023

Brand Playlists

I’m an avid record collector and streaming aficionado. Music fuels my creative spirit and inspires my daily life. Throughout my career I’ve brought this love of music to work.

My first opportunity arose as the music curator for monthly playlists that pumped into Old Navy’s 1,000+ stores. At the time, I was hosting a weekly live podcast featuring local musicians in San Francisco. Old Navy’s CMO heard about the podcast and gave me a shot at DJing for the brand. That continued for over a year until I left Old Navy to pursue a freelancing gig with Google.

Later, during my time with The Clorox Company, I pitched brand playlists for Fresh Step, Pine-Sol, Hidden Valley, and Glad that were shared to customers via social media, email and owned websites.

Take a listen!